What is a WhatsApp Business Account?
The most popular and Indisputable leader in Messaging Worldwide enables you to have a business presence on WhatsApp, connect with your customers instantly and more efficiently, & help you grow your business. WhatsApp account in business is a powerful channel that can let you create hassle-free, convenient, and efficient, cutting-edge communication with your customers.
Why WhatsApp Business account?
After the app was launched in 2009, WhatsApp has come a long way and become one of the most widespread calling and messaging calling global apps. Its user-friendly interface and functional capabilities have made more than 2 billion users entrust the platform to leverage this medium for communication. And thus, Facebook went ahead and introduced a Business account in WhatsApp to bring the convenience of this personal messaging channel for business connections.
WhatsApp business account, the most popular global messaging channel, lets you reach about 2 Billion users across 180 countries. Isn’t that amazing?
How to Create a WhatsApp Business Account?
This blog is a step-by-step guide that will help you learn ‘how to create a WhatsApp business account’. To open a WhatsApp business account, the brand should have a Facebook Business Manager set up. WhatsApp business account in WhatsApp Manager allows your business to use the WhatsApp Business API to connect and interact directly with customers. However, one must sign up for a Business manager and complete business verification to avail of this service. The WhatsApp business account can only be created after the business verification is complete and approved by WhatsApp.
1. Create a Facebook Business Manager
How to sign up for Business Manager:
i. Go to business.facebook.com
ii. Click “Create Account.”
iii. Enter your business name
iv. Select the primary page and enter your name along with your official email id
Note: If you don’t yet have a page for your business, you will have to create one.
v. Move through the rest of the onboarding flow by entering the rest of the required fields.
2. Verify the Facebook Business Manager
Well, you need to complete business verification to be able to send a message from your WhatsApp Business account. What all you need to do is upload an official document that matches the business’s legal name you entered. Any discrepancy in the document name may lead to rejection.
To start the verification process:
i. Go to Security Center and click Start Verification in the Business Verification section
ii. Enter your business details and click Next
iii. Verify the Legal Business Name: Upload Official Documents that are required
iv. Verify the Business Address or Phone Number: Upload a document that shows both the legal names of your business and the mailing address or phone number shown on the screen.
3. Share verified Business Manager ID
Share your Facebook Business Manager ID with the vendor you opt for to create your WhatsApp Account.
To find your Business Manager ID:
i. Go to Business Settings
ii. Click Business Info.
iii. Below Business Manager Info, you’ll see your ID number
4. Create WhatsApp for your Business
Your WhatsApp partner can now get your WhatsApp Business Account created using your Business Name and Facebook Business Manager ID Provided by you.
5. Approval: Business gets the invite
WhatsApp business account verification will be done once the WhatsApp account is created; you will then have to accept the Invitation from BSP to send messages on your behalf on the business. Once you approve the request, your WhatsApp account is set- up, and you’re good to go!
To approve the request:
i. Go to business.facebook.com
ii. Click on Business Settings
iii. Now select Requests.
iv. You will see a pending request.
v. Click “Approve”.
Note: The account will not be approved if your Business Manager is not verified.
WhatsApp Business account needs to meet WhatsApp policy requirements to use the WhatsApp Business API. The business may have to comply with both – Commerce & Business Policy
6. Complete WhatsApp Account SET-UP
Certain information will be required from the brand to complete the WhatsApp Account Setup, and below is the checklist:
• Business & Display name
• Phone Number, Address, Website
• Company description (up to 130 characters)
• Company logo (min 300×300 px) – square proportions (.JPG format)
• Contact e-mail
• Facebook page (Optional)
You will be asked for your contact number and a WhatsApp display name associated with the contact number to use the WhatsApp Business API.
Your official WhatsApp account is all Set!
The WhatsApp partner of yours can submit a request for an Official WhatsApp Account with the help of BSP on behalf of your brand.
Note: The decision of the official status lies with WhatsApp.
Let users know that you are on WhatsApp -send HSM Notifications
Highly Structured Message (HSM) templates/notifications are business-initiated messages sent to the existing users.
To send a WhatsApp message to a person, the business must receive opt-in permission.
How to get opt-in
Message templates that can be used with customized call to action buttons & quick replies.
How to get a GREEN TICK on your WhatsApp number:
The green verified badge ✅ for your WhatsApp business account confirms that the account is the business’s verified account.
There is a difference between WhatsApp Green Tick Verification and WhatsApp API Verification. Your WhatsApp business account number may be approved for using WhatsApp APIs, but it may not be having a Green Tick.
You may apply for the Green Tick once you’re approved for WhatsApp Business APIs.
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Senior content developer- Marketing
Akshada Benke is a content marketer at engagely.ai with more than twelve years of experience in digital content marketing field. She describes herself as a Philomath. She is confident & professional in developing strong consumer-insights driven goals to build brand and relationships.